Worst Movie/Best Ad
I saw the new James Bond movie, Skyfall, this week (and, no, is it NOT the “worst movie” I’m referring to in the title of this post—hold on, I’m getting to that). In the previews, they showed a trailer for what I was immediately able to identify as an absolutely HORRIBLE, terribly written, tritely conceived, cloyingly acted, holiday season romantic comedy called Connecting Flights. Watch the trailer BEFORE you read the rest of this post. (Seriously, it’s only 33 seconds long . . . just watch it.)
Have you seen it?
Seriously, I’m not fooling around. Watch the damned trailer if you haven’t already!
WASN’T THAT THE BEST DAMN AD YOU’VE EVER SEEN?!?
Okay, maybe it’s the marketer in me talking, but I was blown away by Connecting Flights this week. Why? Because I’d SEEN IT already last week when I went to a DIFFERENT movie, and it STILL managed to sucker me into the movie it SEEMED to be pitching!
Okay, the cat’s out of the bag by this point (unless you haven’t watched the trailer yet, you have one last chance before I start throwing around spoilers) . . . there is no “Connecting Flights” movie . . . I KNEW that from having seen the trailer before. And yet, it is SO convincing, and so convincingly BAD that I bought into it the second time, too. I sat there thinking, “Oh, god! This movie is going to be AWFUL! There’s no way—” and THAT’s when I remembered that it wasn’t really a movie at all.
I’m going to make what will probably seem like a weird leap of logic and say that whoever made that commercial absolutely SHOULD be given a big-time Hollywood contract to make a REAL romantic comedy. Oh, not out of “Connecting Flights” (did you somehow miss how irredeemably dreadful it was in EVERY asped), but BECAUSE of it.
Whoever made that commercial deeply and truly understands what is wrong with the Hollywood studio machine and its cookie-cutter approach to producing the next schlocky “chick flick” (or whatever genre it happens to be working with at that particular moment). What’s more, the creators of “Connecting Flights” also know how to put together shots, words, and story in a way to reach in and pluck emotional strings. Those scenes from that awful fake-movie were put together BRILLIANTLY. They felt real, and even as I was railing against how trite they were, they were ALSO succeeding at hitting my emotional keys . . . just in a way that I wasn’t enjoying.
I think that the people behind “Connecting Flights” would, if given the opportunity, make an incredibly WONDERFUL romantic comedy. Not just something on that would appeal to usual fans of the genre, but something for the ages . . . something like When Harry Met Sally or Juno or Breakfast at Tiffany’s. Something that would appeal to ALL audiences and go down as one of the best ever.
Of course, I could be wrong. It could be that this team is only good at MOCKING what is bad about the genre, and would have no idea what to do to build it up. But I have FAITH in them. And I, for one, would like to see what they’d do, if given the chance.
Speaking of being given the chance (and there’s a weak segue if ever I’ve written one), I’m still working on my Kickstarter for The Littlest Shoggoth. As of the time I write this, we’re not quite 75% of the way to the $5,000 goal, and I’ve got a lot of ideas that will be given the chance to see the light of day only if we hit not only the main goal, but some decent stretch goals, too.
Please help me out by telling folks you know and who are on your Friends lists about my story and my fund drive. If it appeals to you, you’re certainly welcome to pledge a donation, too . . . but I’m not asking for your money, I’m asking for access to your social circle.