100th Birthday of the Coke Bottle
As I was driving around running errands this morning, I heard a news report about this being the 100th anniversary of the creation of the Coke bottle—that marvel of industrial design, indeed, one of the innovators of modern industrial design. Recognized around the world, you don’t need while letters on a red background, or that pre-Nike swoosh logo … all you need to do is see the silhouette of the bottle and you know that you’re looking at not just “the pause that refreshes,” but “the real thing”!
Happy birthday, Coke bottle! I’ll be shaking your hand later on tonight!