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Last Week Kicking

Let’s start with the numbers, shall we? As of this posting, The Littlest Shoggoth has just shy of $8,500 in pledges. We’ve passed both our initial goal and the first stretch goal (which means I’ll be sending out hand-signed post cards to all backers of the Initiate Level and higher). Of course, we’ve still got a little ways to go before we nail down the stretch goal that will allow me to print the book in color.

I’m of two minds when it comes to thinking about the Littlest Shoggoth Kickstarter. On the one hand, it seems like it’s all I’ve been doing for the longest time—and that’s pretty much the truth (between managing and promoting the fund raising, and working on getting the files ready for the printers, I’ve worked on very little BUT shoggoth-related matters since November 12th). On the other hand, it’s hard to believe that just 7 days from now the fund drive will be done, for better or worse.

Likewise, Week 4 was one that had both highs and lows. Since last Sunday, we’ve had one of our BEST days of fund raising, and two of our worst. Now, I always knew that this would be an uneven road . . . no one expected there to be any real consistency in the flow of funds. But as we draw toward the completion of the drive, each less-than-robust day feels more and more impactful—like missed opportunities that will never come again.

As I mentioned in an earlier post, I truly believe that the most important factor in achieving a strong finish is to have people OTHER THAN me talking about it. That’s not to say that I’m going to give up talking about it myself—that’d be ridiculous. But it is saying that people EXPECT me to talk about it, and after four weeks of me blathering about it pretty much non-stop, nearly everyone whose ear I have already KNOWS about it. The word must be spread to NEW ears . . . and quickly.

So, in the coming days you’ll certainly hear me trying to rally the crowd (and that includes YOU, if you’re reading this) to make posts on Facebook, Twitter, Google+, Tumbler, personal blogs, and anywhere else you speak to the world. If possible, I’d love for these posts to include the words “The Littlest Shoggoth” and the URL for the Kickstarter.

If that bugs you . . . well . . .  first of all, I apologize. That’s not my intention, but I can sure understand how this could get annoying. Second of all, you have my permission to ignore me entirely for the next week . . . just mute my channels for seven days or so. Because after next Sunday, the Kickstarter will be over and I’ll be through.

This has been a huge learning experience for me. Certainly, it’s been successful (in that I’ve generated enough money to print the book), but at the same time, I wish I’d had all this information BEFORE I started . . . because I’m sure I could have done this better, start to finish, with the information I now have. That’ll have to wait, though, for whatever my next Kickstarter is, and I’m pretty sure there WILL be a next one . . . eventually.

First, though, I’ve got to wrap up this one, and then deliver the goods!

So thanks for your support so far. I’d quite literally be nowhere without your help. Now, I hope you’ll join me for this final week of the campaign . . . and that we can all be celebrating the successful conclusion at this time next week.

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